A Proposal for Shawntà Hooks & Mindful Culture Creators

A Proposal for Shawntà Hooks & Mindful Culture Creators
Prepared exclusively by Cochran Films — a premium creative partnership to elevate your brand, amplify your voice, and build the digital infrastructure your next chapter demands.
Confidential Proposal
You Are Building Something Bigger
Shawntà Hooks and Mindful Culture Creators represent a distinct intersection of leadership development, cultural transformation, and premium organizational impact. The next phase of growth demands that every touchpoint — your videos, your website, your digital presence — reflects that level with precision and intention.
This proposal outlines exactly how Cochran Films will help you get there.
What We're Building Together
Video Editing
11 professionally edited, branded video assets — polished, premium, and ready to sell as a real digital product.
Website Reconstruction
A fully rebuilt speaker website — elevated positioning, stronger calls to action, and a foundation built for future growth.
Optional Video Production
Full-service shooting of all 11 videos, so your entire content ecosystem is created, captured, and delivered end-to-end.
Zoho & Automation
CRM connectivity, form routing, and survey automation — so your platform works intelligently behind the scenes.
Video Editing — 11 Videos
Each video edited to a final length of approximately 10–15 minutes, fully branded and production-ready. Clean cuts, polished pacing, professional presentation.
Full edits
Branded and High Quality
Lower Thirds
Professional brand graphics
Professional sound design
Standalone Price: $5,200
Website Reconstruction
A custom-built public-facing website — not a rebuilt template. Up to 5 core pages (e.g., Home, Speaking, About, ORIENT, Contact) with premium design direction and full mobile optimization.
Updated layout and cleaner design direction
Speaker reel integration
Stronger calls to action
Core Zoho connection planning
Structured for future course delivery and scalability
Standalone Price: $3,500
11 Total Videos
Expanded scope includes 2 extra videos
2 Rounds of Revisions
Collaborative, efficient, on schedule.
Package Options
Choose the level of investment that aligns with your priorities. Every package is designed to move your brand forward with purpose and precision.
Package 1
Video Editing + Website Reconstruction
11 edited videos + full website rebuild. The two most urgent needs — delivered together.
Combined Value: $8,000
$7,500 - $6,600
Includes all 11 videos edited + full website rebuild. Also included is your $900 discount
Package 2
Video Editing + Website + Video Shooting
Full end-to-end production — we shoot, edit, and build your entire digital ecosystem.
Combined Value: $12,000
$9,850 ($9,100 +$750 for 2 extra video)
Includes all 11 videos shot and edited + full website rebuild. Also included is your $900 discount
Both packages include up to 5 FREE headshots. Additional headshots available: up to 5 for $500 or up to 10 for $850 — perfect for website, flyers, and personal branding. (THIS WILL BE FINALIZED MARCH 23RD)
Unlock the Full ORIENT Digital Experience
With the purchase of Package 2, this expanded scope can be added for an additional $1,000 investment.
What This Expanded Scope Includes
1
Course Login Portal
A protected course environment with secure user login and admin access, designed to support private content delivery, controlled user access, and a more complete on-demand learning experience.
2
Advanced Zoho Automation & Custom Reporting Logic
A deeper CRM-connected workflow that allows assessment responses to be captured, routed, processed, and used for more advanced report generation and follow-up logic based on the ORIENT framework.
Why This is Outside the Original Website Scope
The original website scope is centered on marketing and brand presence, not platform functionality. This expansion moves beyond a marketing website and into robust platform capabilities, including protected content access, user management, workflow logic, and automated data-driven delivery. This is a separate build layer essential for the full ORIENT business journey.
Public-facing website reconstruction
Premium brand positioning
Speaking and offer presentation
Video integration
Core connection planning
Investment Summary
Your Questions, Answered
What platform for the website?
A custom website build — not Squarespace. More flexibility for automation, course delivery, user access, and long-term scalability. Clean and manageable on the front end; powerful on the back end.
Will the survey connect to Zoho?
Yes. Survey responses will be captured, contacts tagged, and users automatically receive their report or next steps. The workflow adapts to how you want contacts organized and reports delivered.
Where do the on-demand videos live?
Inside a private, branded content portal connected to your website — not a public video platform. Users access their content in a professional, controlled environment with secure login. PRIVATE BACK END DATABASE
Does the website include a course login portal?
The website rebuild covers the public-facing site and future-ready structure. A full course portal with protected access and content delivery is a separately scoped feature — keeping your proposal clean and clear.
What Zoho integrations are included?
Lead capture, form routing, CRM connection, and basic workflow planning. Advanced automation and custom reporting logic can be quoted as a separate phase.
How many revisions are included?
2 rounds of revisions for both the website and the video edits — collaborative enough to get it right, efficient enough to stay on timeline.
Zoho Integration: Base vs. Expanded Scope
The base website package provides essential Zoho CRM integration for seamless lead capture and contact management, setting a solid foundation for your digital ecosystem.
Included in Base Scope
Connecting website forms directly to Zoho for lead capture.
Routing new leads into the correct Zoho lists, pipelines, or contact records.
Basic tagging or labeling based on form type for easy organization.
Simple confirmation emails or notification flows.
Basic consultation or inquiry form routing.
Basic course interest or speaker inquiry capture.
Not Included in Base Scope
Custom assessment scoring logic or dynamic report generation.
AI-based response processing for personalized outputs.
Automated personalized PDF or report delivery.
Multi-step branching workflows based on user answers.
Advanced CRM segmentation logic.
User dashboard behavior or course portal access tied to Zoho.
Deep automation sequences with custom conditions.
The base offer connects your site to Zoho in a clean, functional way. Any features that involve Zoho "thinking," scoring, generating custom outputs, or controlling user experiences fall under the expanded scope.
Custom Course Portal: Scope Clarification
The standard website scope includes a branded public facing course page designed to present and position the ORIENT experience. It does not include a custom course portal, protected user login, gated content delivery, admin access, or member specific learning functionality.
Included in Base Scope
Public facing ORIENT course page
Program overview and positioning
Offer details and call to action sections
Promo video or preview content embedding
Inquiry, booking, or waitlist form connection
Branded website presentation for the course
Not Included in Base Scope
Protected course portal
User login and admin login
Private lesson access
Gated video content delivery
User dashboards
Progress tracking
Account based content access
Portal behavior tied to CRM or automation workflows
Subscription or membership control system
Included in Expanded Scope
Full custom course portal
Protected user login and admin access
Gated content delivery
Structured lesson or module access
Private user experience built for on demand content delivery
Portal framework that supports future expansion and deeper automation
A website page markets the experience, while a course portal delivers the experience. This clarification ensures a clear understanding of the platform's capabilities at each scope level.
Payment Processing: Scope Clarification
The standard scope includes full payment processing setup, with Stripe as the preferred recommendation due to its seamless integration capabilities and strong performance in custom digital environments. Alternative payment and invoicing platforms such as PayPal, Waveapps, and Zoho can also be connected if preferred. More advanced payment driven automations and access logic are most beneficial when paired with the expanded scope.
Included in Base Scope
Full payment processing setup
Stripe recommended as the preferred payment solution
Basic checkout or payment link setup
Standard payment collection flow
Basic confirmation flow after purchase
Support for alternative invoicing connections such as PayPal, Waveapps, or Zoho invoicing
Website level payment integration for products, services, or offers
Not Included in Base Scope
Automatic portal access based on payment
Membership or subscription logic tied to user permissions
Advanced post purchase automations
CRM actions based on specific payment behavior
Multi offer access routing based on what was purchased
Advanced failed payment recovery logic
Full reporting workflows tied to payment data
Custom automation between payments, CRM, and gated content delivery
Included in Expanded Scope
Payment connected user journey logic
Payment triggered access to protected content or portal areas
Deeper automation between checkout, CRM, and course delivery
Smarter workflow behavior tied to what the user purchased
More complete integration across the digital ecosystem
Stripe is positioned as the preferred route for its clean development experience and smooth path to a scalable custom system. While other invoicing options are supported, Stripe offers the strongest foundation for a seamless, modern, and expandable solution in subscription-based services.
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Al A Cart Scope Upgrade for Package 1
This upgrade is for the client who wants to go beyond a standard website rebuild and move closer to a true digital platform experience.
Additional Investment: $2,000
Custom Course Portal Layer
Adds a protected course portal for gated access, stronger content presentation, and a premium delivery structure for the ORIENT experience.
Advanced CRM & Automation
Includes deeper setup for CRM-connected workflows, enhanced automation planning, custom process mapping, and intelligent user journey infrastructure.
Expanded Platform Structure
Transforms the project beyond a marketing website into a functional system supporting content delivery, user flow, and future scalability.
Why this is separate from the base Package 1 scope
The base Package 1 at $6,600 focuses on 11 edited videos, full website reconstruction, public-facing brand presentation, the core website build, and basic connection planning. The $2,000 scope upgrade introduces an additional build layer involving protected content structure, expanded workflow logic, and more advanced functionality beyond a standard premium website.
Updated Investment with Package 1 Plus Scope Upgrade
Base Package 1: $6,600
Al A Cart Scope Upgrade: $2,000
Updated Total: $8,600
Payment Split Options for Package 1 with Scope Upgrade
Total Investment: $8,600
Option A: 2-Payment Split
$4,300 due to begin
$4,300 due within 45 days to finalize the project
This option works best for clients who want to keep the payment structure simple and clear while still moving quickly.
Option B: 3-Payment Split
$2,866.67 due to begin
$2,866.67 due no later than 3 weeks after the deposit
$2,866.66 due within 45 days to finalize the project
This option offers more flexibility while keeping the project on schedule and aligned with production milestones.
The original $6,600 Package 1 covers the core creative scope of video editing and website reconstruction. The increase to $8,600 happens when the project expands beyond brand presentation and enters platform functionality. This additional $2,000 covers the added strategy, structure, and development required for a protected course portal and a stronger CRM-connected workflow, transforming it into a more advanced digital system.
Flexible Payment Options
To make the investment more manageable while keeping the project moving efficiently, payment can be structured in a way that supports both clarity and momentum.
Package 1: Website & 11 Videos
Total Investment: $6,600
Option A: 2 Payment Split
$3,300 due to begin
$3,300 due before final delivery (no later than 1 month after deposit)
Option B: 3 Payment Split
$2,200 due to begin
$2,200 due at midpoint (no later than 2 weeks after deposit)
$2,200 due before final delivery (no later than 1 month after deposit)
This option works well when the goal is to begin strong while keeping the remaining balance structured across the project timeline.
Package 2: Website & 11 Videos + Production Shoot
Total Investment: $9,850 (includes 2 video upgrade & March 23 credit)
Option A: 2 Payment Split
$4,925 due to begin
$4,925 due before final delivery (total payment finalized in 45 days)
Option B: 3 Payment Split
$3,250 due to begin
$3,250 due at midpoint (no later than 3 weeks after deposit)
$3,250 due before final delivery (total payment finalized in 45 days)
This option is ideal for the larger production scope because it keeps the project financially organized across filming, editing, and website development.
Expanded Scope Payment
Total Investment: $10,850 (includes Package 2, portal, CRM automation & credit)
Recommended: 3 Payment Split
$3,616.67 due to begin
$3,616.67 due at midpoint (no later than 3 weeks after deposit)
$3,616.66 due before final delivery (total payment finalized in 45 days)
Because this is the most complete scope and includes the additional platform layer, a 3-payment structure is the cleanest and most professional option.
Suggested Payment Terms
The first payment secures the project and allows work to begin.
The midpoint payment is collected once core development and production are underway.
The final payment is due prior to launch, transfer, or final asset delivery.
Our Best Recommendation
we recommend the following payment structures:
1
For Package 1:
2 or 3 payment split.
2
For Package 2:
2 or 3 payments, but we encourage
our 3-payment option as the preferred choice.
3
For the Expanded Scope at $10,850, absolutely utilize our 3-payment split for optimal financial organization.
Let's Build What's Next
Your brand, your message, and your platform deserve to operate at the highest level. Cochran Films is ready to be the creative partner that makes that happen — with precision, professionalism, and a deep investment in your vision.
Your $900 Credit
Applied toward Package 1 — bringing your investment to $6,600 or $8,600 with additional login portal and CRM automation

Your $900 Credit
Applied toward Package 2 — bringing your investment to $9,750 or $10,850 with additional login portal and CRM automation
Next Step
Schedule your scoping meeting to align on details, review examples, and finalize your package.

Decide if you are going to need these videos shot or if you will only need editing for this project as outline in package 1.

Finalize additional portal and CRM scope for your needs.
From Cochran Films: Stories That Tell Themselves
A high-quality creative agency committed to building premium brands that lead with clarity.